Click-Through Rate (CTR) Calculator

We’ve created a helpful online CTR Calculator to help you calculate your Click-Through Rate (CTR) and determine the number of impressions and clicks required to achieve a desired CTR. Experiment with various scenarios using our Click-Through Rate Calculator to gain a deeper understanding of this crucial metric.

CTR Calculator


Calculate the Number of Clicks

Enter your total impressions and target CTR to calculate the number of clicks you’ll need. This will help you set clear campaign goals.


Determine the Number of Impressions

Set your desired CTR and enter the clicks you want to estimate the impressions required. This will help ensure enough people see your ads.


Learn More About Your CTR Below

Find out why CTR is essential in digital marketing and how it affects your campaign’s success. Learn ways to improve this metric for better results.

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