Expanding the services of your digital marketing agency requires careful consideration, especially when exploring options for choosing a white label SEO provider. Offering white label SEO services to clients without the need for an in-house team requires partnering with a reputable provider.

In this setup, you present the services to clients while the selected white label SEO partner handles execution behind the scenes. This strategy facilitates agency scalability without the overhead of recruiting and training new employees.

Scaling your agency indicates its thriving status; however, not all companies possess the resources to maintain a full in-house SEO team for growth. Opting for a white label SEO service provider grants access to the support necessary to efficiently and cost-effectively capture a larger market share.

This approach ensures competitiveness in today’s digital landscape, where staying ahead of the curve is paramount, particularly given the projected 10% growth of the global SEO market, which is expected to reach $122.11 billion by 2028.

Collaborating with a reputable white label SEO agency enables the delivery of exemplary SEO services to clients. For example, the agency can generate content under your brand, seamlessly delivering it to clients while maintaining consistency and quality.

This post will explore what white label SEO entails, its myriad benefits, and essential factors to consider when selecting the best provider for your agency’s needs.

What Is White Label SEO Services

White label SEO services involve outsourcing SEO tasks to an external agency, which operates under your brand name when providing SEO services to your clients. Similar to ghostwriting, white label companies handle SEO services under your brand identity.

SEO consultants and marketing agencies commonly offer SEO reseller programs to larger agencies, facilitating easy access to such services. White label partners, like Surfer, can be integrated into your branding, giving your clients access to expert services while maintaining your brand image.

White labeling differs significantly from traditional SEO services. With white label SEO, the hired agency or freelancer is responsible for SEO results while you manage client relationships. In contrast, traditional SEO requires your active involvement throughout the SEO process.

Partnering with a white label agency involves a collaborative effort, as you entrust them with service delivery and optimizations according to the service level agreement while you oversee client management.

White label companies offer various SEO services, such as strategy development and account management, tailored to meet your client’s objectives. Real-world examples illustrate the versatility of white label SEO.

Example 1: If your agency focuses solely on paid advertising but a client requires extensive SEO services, partnering with a service agency allows you to meet their needs. You share client information, the company conducts an SEO audit, researches, and develops a strategy for your approval, and executes the plan under your brand.

Example 2: Running a digital marketing agency, you outsource SEO content creation to a white label partner to deliver optimized articles to multiple clients monthly. You take credit for the content’s success in boosting organic traffic, while the white label partner gains revenue without the overhead of client acquisition and management.

Advantages Of Using White Label SEO Services

White Label SEO Services offer numerous advantages for businesses seeking to expand their operations. Partnering with experts enables you to streamline processes, cut costs, and deliver top-tier white label SEO services under your brand.

Here are the key advantages of integrating White Label SEO into your business strategy:

  1. Cost Efficiency: White Label SEO services eliminate the need for an in-house SEO team, resulting in significant cost savings and lower overhead expenses. Even if you possess SEO professionals on your team, outsourcing tasks like content creation and editing can expand your service offerings without additional hires, reducing overhead costs and tool expenses.
  2. Access to Tools & Resources: Gain access to advanced SEO tools and resources without the hassle and expense of acquiring and managing them independently. This ensures consistent delivery of successful results to your clients, enhancing your agency’s reputation.
  3. Time Savings: Outsourcing SEO tasks allows you to focus on core business activities, improving productivity and time management. While the white label company handles the workload, you can concentrate on optimizing services, expanding your portfolio, and increasing profitability.
  4. Client Satisfaction: Timely reports and impressive results from White Label SEO Agencies enhance client experience, fostering loyalty and satisfaction. Partnering with a white label SEO provider ensures consistent delivery of successful results, enhancing your agency’s reputation and attracting more clients.
  5. Business Expansion: Partnering with a White Label SEO Company enables you to scale your business and take on more clients without resource constraints. Outsourcing SEO projects allows more time for nurturing client relationships, ensuring longevity.
  6. Diverse Expertise: White Label SEO Firms offer specialized skills tailored to various SEO needs, ensuring comprehensive solutions for clients. Their diverse expertise ensures consistent delivery of successful results and enhances your agency’s credibility.
  7. Quality Assurance: Benefit from a proven track record of delivering quality results, enhancing your agency’s credibility and reputation. White Label SEO companies handle client meetings and report deliveries, reducing administrative workload and improving client management capabilities.
  8. Client Management Support: White Label Reporting: Branded reports strengthen your agency’s identity and build trust with clients, maintaining a professional appearance. Utilizing a white label company allows tasks like SEO audits and content creation to be done under your brand, fostering trust and loyalty among clients.
  9. Flexibility: Customize services to align with your agency’s unique requirements and business goals, ensuring effective solutions for clients. Partnering with a trusted White Label SEO Company enables your business to efficiently expand operations, improve client relationships, and capitalize on the diverse expertise and resources available.


Why You Should Outsource SEO

Considering outsourcing your SEO services to another agency? There are several compelling reasons to weigh before making a decision.

  1. Cost Efficiency: Outsourcing to an experienced team offers a cost-effective solution. Unlike hiring an in-house team or freelancers, outsourcing saves on recruitment, salaries, and associated expenses. By partnering with white label SEO experts, you eliminate the need for hiring, technology, tools, and training expenses, ultimately boosting savings and profits.
  2. Strategic Expertise: An SEO specialist from a reputable reseller agency comprehends the pivotal role of strategy. Partnering with an experienced white label SEO agency ensures tailored strategies that align with each client’s objectives. With adept strategy creation, adjustment, and data monitoring skills, a reliable partner streamlines the process for efficient results across various goals and industries.
  3. Complexity of SEO: Recognize that SEO is a complex industry requiring time to grasp. Partnering with an experienced white label SEO agency ensures efficient results without the steep learning curve. Leveraging their expertise accelerates progress and enhances outcomes.
  4. Time Saving: Collaborating with a white label agency saves time on recruitment and supervision. By entrusting the work to experienced professionals, you can focus on other business aspects requiring attention without constant monitoring.
  5. Experience: Working with experienced experts ensures proficiency across diverse industries. Prioritize partnerships with agencies with a rich portfolio of industry experience to guarantee optimal results.
  6. Revenue Growth: Outsourcing SEO services can contribute to increased income. By offering these services to clients at a margin above the outsourcing cost, you can generate additional revenue while providing value-added services.
  7. Meeting Deadlines: Before committing, assess the agency’s ability to meet deadlines by assigning a trial task. Timely delivery is crucial to client satisfaction, and any hesitations in meeting deadlines warrant reconsideration.
  8. Client Retention: Consolidating services through a single agency enhances client retention. Offering a comprehensive suite of services increases the likelihood of retaining clients, ensuring mutual satisfaction and business continuity.

Understanding these reasons underscores the benefits of partnering with a white label SEO agency. Prioritize these factors when evaluating potential partnerships to maximize outcomes and business growth.

What Does A White Label SEO Provider Do?

White label SEO agencies excel in providing the expertise necessary for optimizing search engine rankings to your specifications. They offer a wide range of SEO services tailored to various needs, including specialized freelancers or contractors skilled in content creation or link building.

These agencies offer holistic SEO solutions, recommending customized products, services, and packages to meet your and your client’s unique requirements.

Key services provided by top-notch white label SEO agencies include:

  1. Comprehensive SEO Services

A white label SEO agency offers a full suite of search engine optimization services, providing a convenient solution for all your digital marketing needs. By entrusting your SEO efforts to a single agency, you eliminate the complexities of outsourcing tasks to multiple entities, streamlining management and oversight. This consolidated approach ensures efficiency and cohesion in implementing your SEO strategy.

White label SEO companies typically provide a wide range of services, including pitching, devising tailored SEO strategies, conducting thorough website audits, executing local SEO tactics, tracking leads, optimizing website design, and more. With such a diverse array of capabilities under one roof, partnering with a white label SEO agency facilitates seamless coordination and maximizes the effectiveness of your online presence.

  1. Keyword Research

Your white label partner must include keyword research as a foundational service. These keywords are instrumental in customizing your client’s SEO strategy to suit their unique requirements.

The agency will conduct a thorough analysis to identify and assess keywords, thereby enhancing organic traffic, attracting the appropriate audience, and converting website visitors and leads into customers effectively. By leveraging targeted keywords, your clients can anticipate substantial enhancements in online visibility and overall business performance. This methodical approach guarantees that every facet of the SEO campaign is finely tuned to achieve optimal impact and results.

  1. On-Page SEO

A white label SEO firm is responsible for executing on-page SEO strategies. The SEO professional meticulously fine-tunes various on-page elements of your client’s website, encompassing meta descriptions, URLs, title tags, headings, links, and page speed.

By methodically optimizing these components, the website is strategically positioned to achieve higher rankings on search engine results pages. This comprehensive approach to on-page SEO not only enhances the website’s visibility but also improves its overall performance and user experience. As a result, the website becomes more competitive in the digital landscape, attracting increased organic traffic and potential customers.

  1. Off-Page SEO

Off-page SEO plays a vital role in elevating search rankings and bolstering online visibility for clients. A proficient white label partner is indispensable, offering comprehensive link building services to secure top-tier backlinks and fortify domain authority.

Their expertise extends to encompassing PR strategies, adept guest posting, effective influencer outreach, meticulous local SEO tactics, and strategic social media marketing endeavors. These multifaceted efforts collectively contribute to a robust online presence, ensuring enhanced visibility and prominence in the digital landscape.

  1. Content Writing

SEO resellers can provide SEO writing services. Their team generates various content assets, including blog posts, landing pages, videos, lead magnets, and gated content such as ebooks, graphics, videos, and social media content. Optimized content plays a crucial role in driving traffic and engaging users, thereby cultivating brand trust, authority, and loyalty.

  1. SEO Reports

White label SEO reporting is a vital aspect of client engagement. Partners should furnish easily comprehensible reports showcasing actionable insights and growth recommendations, thereby highlighting the SEO strategy’s impact on clients’ businesses. Transparent, branded reports not only build trust but also demonstrate the value clients receive for their investment, fostering lasting loyalty.

However, such reports are less prevalent compared to standalone services, often bundled with traditional SEO tasks like optimization and content creation. Embracing white label SEO reporting ensures clients gain clarity on the efficacy of their SEO efforts, reinforcing the agency-client relationship through transparent communication and tangible results.


How To Choose A Good White Label SEO Provider

It’s crucial to choose a top-tier white label agency since you entrust them with both your reputation and your client’s company’s well-being. Begin your search for the optimal white label SEO provider by clearly defining your requirements.

  1. Experience

An experienced provider with a solid track record brings valuable expertise and a demonstrated ability to overcome SEO challenges. Seek tangible evidence of past successes, such as case studies and client testimonials, which provide insight into their approach and achieved results. Keep in mind that past performance often serves as an indicator of future outcomes in the SEO field.

When evaluating your options, prioritize a strong history in white label SEO services—it’s not just advantageous, it’s essential.

Thoroughly assess their experience and request examples of previous work, including reports and client data. This step is critical for ensuring success and should not be overlooked.

In choosing a white label SEO agency, consider their familiarity with your industry. Seek evidence of past work in your niche, including information about companies they’ve partnered with and their relevant experience.

  1. Services Offered

When selecting a white label SEO service, it’s essential to verify their capabilities thoroughly. Here are key factors to consider:

  • On-Page SEO: Confirm proficiency in managing keywords, meta tags, and other critical elements that significantly impact website performance.
  • Off-Page SEO: Seek experts who excel in link-building strategies, similar to obtaining recommendations from authoritative sources on the web.
  • Technical SEO: Prioritize providers with a robust technical foundation to ensure smooth website operation. Maintaining a glitch-free framework is crucial.
  • Content Optimization: Given the paramount importance of content, verify their expertise in optimizing it for readability and search engine favorability.
  1. Reports

Your partner needs to consistently provide clear and comprehensive updates, ensuring no details are withheld, as trust is crucial in this relationship. It’s important to ensure that the reports they provide, using our letterhead to avoid client confusion, present a coherent narrative with understandable figures and insights. These updates should be easy to follow and confidently communicated to our clients, further solidifying their trust in our services.

  1. Reviews and Testimonials

It’s essential to collaborate with a reputable company when outsourcing your SEO projects. Avoid engaging with agencies lacking expertise or a proven track record of delivering results for clients, as this could significantly impact your reputation.

To gauge the credibility of a white label SEO provider, carefully review their testimonials and feedback. These provide genuine insights into the company’s service quality and standing. Positive reviews from satisfied clients are indicative of a trustworthy company.

Utilizing third-party review sites is recommended for obtaining unbiased opinions about their services. Testimonials on the agency’s website can also be informative, though their absence may raise concerns regarding their reputation.

Look for reviews about the company on reputable platforms such as Better Business Bureau, Trustpilot, G2, Capterra, TrustRadius, Glassdoor, Yelp, Clutch, Google Business Profiles, and Facebook page reviews. If considering working with a freelancer through platforms like Upwork, Fiverr, Writer Access, or LinkedIn, take the time to review client feedback on their profiles.

Third-party reviews hold significant value as white-label companies have no control over them. Additionally, seek recommendations from trusted friends and colleagues regarding reputable white label SEO agencies.

  1. Price

Not all white label agencies charge the same; they employ various pricing models based on their services, location, and provider. Digital marketing agencies must select a pricing model that fits their budget while ensuring profitability. Here are the most common SEO agency pricing models:

  • Monthly packages: Also known as retainer-based pricing, this model involves a monthly recurring fee for consistent services. It offers stability and predictability for both the agency and the client.
  • Hourly rates: This model charges based on the agency’s time on a specific project. Freelancers and contractors commonly use it, and it provides flexibility but can lead to unpredictable costs.
  • Project-based pricing: Entails a fixed amount for a defined scope of work. It’s best suited for one-time projects with clear deliverables and timelines.
  • Custom pricing: Involves mixed rates or tailored quotes for unique projects. It offers flexibility to accommodate varying client needs and project complexities.

Before committing to a white label SEO provider, thoroughly understand the included services, potential additional costs, and payment schedule. Evaluate the services’ value against the cost to ensure clarity and transparency.

  1. Communication

Choosing a white label SEO solution that communicates effectively and promptly is essential. Ineffective communication practices and subpar customer service can impede your ability to deliver work to your clients efficiently.

Both you and the agency should leverage various communication channels to stay connected. This encompasses email and phone communication during business hours, as well as options such as live chat, Slack exchanges, a help center or knowledge base, and FAQs.

Ideally, there should be a designated project manager serving as your main point of contact. This ensures clarity regarding whom to reach out to for inquiries, information, and other requirements. Effective communication is pivotal for fostering successful collaboration between teams and delivering satisfactory outcomes to clients.

  1. Referrals

Before deciding to hire any agency, it’s crucial to obtain referrals. Inquire about the companies and individuals they’ve previously worked with and request permission to contact them directly. Gather insights from these referrals regarding their experiences and satisfaction with the outcomes. Additionally, seek out online recommendations and feedback if direct referrals aren’t available.

  1. Review Case Studies

Case studies illustrate real-world success stories showcasing the strategies employed by white label SEO companies and their effectiveness in delivering results for clients. This helps build trust and assists in selecting the right agency for both you and your clients.

Detailed case studies that outline challenges, solutions, and outcomes offer valuable information for evaluating the suitability of a white label provider. These insights reveal how the agency tackled challenges, the methodologies they used to overcome them, and their ultimate success. Recognizing similar challenges your clients face provides a further understanding of the capabilities of the white label company.

While some agencies may be unable to share case studies due to non-disclosure agreements or other arrangements, it’s advisable to request samples of their work proactively. A reputable white label SEO company, prioritizing results, should be willing to share samples and showcase their accomplishments.

  1. A Ranking Website

White label SEO services should have a website that ranks well and is optimized. The quality of their website directly showcases their proficiency in SEO. It’s crucial to meticulously review their entire website, considering factors like user-friendliness, ease of navigation, site speed, content quality, links, and other SEO ranking elements.

For example, if your client needs help improving site speed and content, examining a potential service provider’s website can reveal their ability to handle such tasks. A trustworthy sign of competence is when a white label SEO provider consistently ranks at the top of search engine results.

  1. Transparent SEO Practices

Black hat SEO practices may offer quick wins for clients, but resorting to such methods is never justifiable.

Unethical SEO techniques include:

  • Keyword stuffing
  • Hidden text
  • Cloaking
  • Duplicate content
  • Negative SEO
  • Misleading redirects
  • Manipulative or paid links
  • Misuse of structured data
  • Gateway or doorway pages

Engaging in black hat SEO typically fails to produce sustainable results and can lead to penalties or even a Google ban. Google’s Webmaster Guidelines offer clear instructions for improving website rankings.

All of the aforementioned tactics are considered unethical. Therefore, it’s crucial to prioritize ethical, white hat SEO practices.

Exercise caution when evaluating white label SEO service providers. Choose agencies that demonstrate transparency about their methods and processes, ensuring they adhere to white hat standards before making any hiring decisions.

  1. Transparency And Compassion

Establishing a smooth working relationship is simpler than navigating a turbulent one.

Determining if a white label agency fits your needs involves active engagement and initial meetings to ensure compatibility and alignment. These meetings help spot potential issues that need attention and provide insights into ethical standards, transparency, operational methods, and potential for a long-term partnership.

To create a list of potential white label SEO partners, ask these key questions:

  • What’s your company or team’s experience?
  • What services do you offer, and which SEO areas do you specialize in?
  • Do you focus on specific industries, and how do you tailor strategies accordingly?
  • What SEO tools do you use?
  • Can you detail your SEO packages?
  • How do you approach improving website rankings?
  • Do you use techniques that consistently deliver results?
  • How do you manage projects?
  • What’s your preferred communication method?
  • How often do you interact with clients?
  • Can you share case studies showcasing your successes?

The best white label SEO partner is one that provides honest answers. They should also maintain transparency about their services, methodologies, contracts, and agreements. This transparency should extend to all project aspects, including backlinks, link-building, web design, code recommendations, and content.

  1. Personalized Solutions

Each agency and its clients possess distinct characteristics, mirroring the diverse nature of your SEO requirements. Therefore, your provider must develop customized strategies. A one-size-fits-all approach is inadequate; it equates to offering identical solutions to everyone. You deserve tailored solutions that precisely address your needs, guaranteeing optimal outcomes in line with your unique business objectives.

  1. Continuous Learning And Industry Updates

Google and other search engines frequently update their algorithms, necessitating our constant awareness and adaptability.

When choosing a white label SEO service provider, selecting one that keeps abreast of the latest developments and steers clear of outdated methods is essential. They should exhibit a dedication to continuous learning and staying informed about the latest trends and refinements in the SEO industry.

Think of it like updating your favorite application to access its latest features. It’s crucial not to disregard advancements in SEO strategies. Therefore, prioritize partnering with a team that consistently anticipates and embraces industry changes.

  1. Scalability And Flexibility

The main goal is growth. As your agency progresses, your white label SEO service needs to evolve alongside it, continuously adjusting and enhancing. They should act as a dependable partner, always ready to upgrade their abilities to accommodate your growing requirements. Failing to do so could result in setbacks that impede your advancement.

White Label SEO Pricing

When considering a white label SEO partner, it’s crucial to thoroughly understand their pricing structures and the range of services included in each package. White label SEO prices can vary depending on the depth and breadth of services the company provides. Factors such as the partner’s location, expertise, and the industry they serve also play a role in determining costs.

For example, basic on-page optimization typically costs less than a comprehensive package that includes content creation, technical SEO, and the development of high-quality backlinks. It’s essential to have a clear understanding of the complete cost breakdown. Also, don’t hesitate to ask the agency any questions about their fees and services.

Be vigilant for potential hidden fees or additional charges associated with white label SEO services, as they can impact your profitability and pricing for clients. Collaborating with a transparent SEO reseller or white label company will offer clarity on what to expect in terms of service quality and payment structures, whether it’s on a per-project, hourly, or monthly basis.

Key Takeaways

Benefits of White Label SEO Companies:

  • Branded SEO Services: Digital marketing agencies can offer customized SEO solutions under their own branding, tailored to meet each client’s needs.
  • Business Growth Opportunities: Collaborating with a white label SEO agency can facilitate business expansion.
  • Cost-Effectiveness: Accessing expert SEO services through a white label partnership can offer greater financial efficiency.
  • Expert SEO Team: Agencies gain access to a skilled SEO team, enabling them to concentrate on serving their clients effectively.

Services Provided by White Label SEO Agencies:

  • Comprehensive SEO Packages: White label agencies may offer all-encompassing SEO solutions covering various aspects of optimization.
  • Specialized Tasks: Agencies can select from specialized SEO services such as keyword research, on-page SEO, off-page SEO, content management, and reporting.

Considerations for Choosing a White Label SEO Partner:

  • Reviews and Testimonials: Evaluating feedback from previous clients can provide insight into the quality of service.
  • Case Studies: Reviewing case studies offers insight into the agency’s effectiveness.
  • Website Evaluation: Examining the agency’s website can reveal its approach and expertise.
  • Ethical SEO Practices: Ensuring the agency follows ethical SEO practices for sustainable results is vital.
  • Pricing Model: Assess the pricing structure to ensure it aligns with your budget and objectives.
  • Communication Style and Frequency: Effective communication is critical; assess the agency’s style and frequency of communication.
  • Transparency: To maintain trust and clarity, look for transparency in processes and reporting.


Running an SEO agency requires diligent attention to the business’s operational aspects and meeting client needs. Managing all aspects of the work can be challenging, especially considering the costs of maintaining an in-house team. However, a viable solution lies in partnering with a reputable white-label SEO provider.

By leveraging such a partnership, you can delegate the execution of SEO services under your brand, allowing you to concentrate on scaling your business and nurturing client relationships. This strategic collaboration ensures that you can fulfill your obligations effectively while prioritizing your agency’s expansion and development.


What services are typically included in White Label SEO packages?

White Label SEO packages usually cover a range of services customized to meet the client’s needs. These services commonly involve keyword research, on-page optimization, link building, content creation, analytics reporting, and more. The specific services provided may vary depending on the client’s requirements and goals and the expertise of the white label provider.

How can I ensure confidentiality and branding consistency with a White Label SEO partner?

Ensuring confidentiality and branding consistency with a White Label SEO partner requires clear communication and strict adherence to agreements. Businesses can implement non-disclosure agreements (NDAs) to safeguard sensitive information and ensure that the white label provider adheres meticulously to branding guidelines. This helps maintain consistency across all deliverables and preserves the client’s brand integrity.

What metrics should I monitor to gauge the success of White Label SEO campaigns?

To gauge the success of White Label SEO campaigns, it’s essential to track metrics such as organic traffic, keyword rankings, conversions, and return on investment (ROI). By monitoring these key performance indicators, businesses can evaluate the effectiveness of their SEO efforts and make data-driven decisions to optimize their strategies for improved results.

How do I initiate offering White Label SEO services to my clients?

To begin offering White Label SEO services to clients, businesses should conduct research to identify potential providers, engage in discussions regarding partnership opportunities and terms, establish clear expectations and objectives, and start integrating white label SEO services into their offerings. By fostering seamless communication and ensuring high-quality delivery with their chosen partner, businesses can effectively expand their service offerings and enhance their value proposition for clients.

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